You’ve hired in the research professionals, amalgamated all your business data, invested in a team of professional writers to write your white paper, got the Adobe design whizz-kids to slap it all together in a groovy 15-page document, created an optimised landing page, invested in social media marketing, you’re x-grand down the tubes…. and your [Read more…]
5 Questions to Ask Before Creating a White Paper
If you’ve ever been involved in producing white papers, either as a writer, editor, project manager or the marketeer ordering one, then the chances are you’ll relate to analogies of ‘pulling teeth’. You see writing a quality white paper is a ‘production’; it’s not a one man show; it involves input from various stakeholders including [Read more…]
Our Thinking
Think of your business as a rocket ship. As a B2B marketer, your mission is to navigate your rocket to pre-planned destinations, often to greater distances and heights than previously achieved (business goals). To power your rocket, you’ll need the right sort of fuel (custom content) and a decent flight plan (strategy) to ensure you’re [Read more…]
