Think of your business as a rocket ship. As a B2B marketer, your mission is to navigate your rocket to pre-planned destinations, often to greater distances and heights than previously achieved (business goals).
To power your rocket, you’ll need the right sort of fuel (custom content) and a decent flight plan (strategy) to ensure you’re heading in the right direction. As your content is consumed by more and more of your target audience, your rocket will move higher and faster, and a growing community of prospects and customers will associate your brand as a thought leader in their industry, a brand they naturally gravitate towards and increasingly respond to your call to actions (filling your sales funnel).
Content marketing works because it starts with what your prospects need to know instead of what you want to tell them.
Buying Processes for B-to-B Services & Solutions
The buying processes for B2B services and solutions are often complex and involve several steps for the prospect, both for arriving at a decision and for making the purchase itself. The “prospect” frequently consists of multiple roles: line-of-business decision-makers, financial and budget managers, technical roles (IT) and executives.
Potential buyer roles can be helped with the decision steps by content marketing, creating positive experiences as part of the buyer journey.
Your prospects don’t want to be pitched to, marketed to, or herded like cattle. But these same people do want information and answers to the challenges they face on a daily basis.
To help you fuel your rocket and set it on the right trajectory, learn how we help.