White paper

White papers remain at the forefront of an educational marketing revolution. Historically the term white paper has been used to describe a report that states the social or political position of a government department or organisation. In recent years, however, the IT industry and other industries have adopted the term to describe reports that either serve to demonstrate thought leadership and authority on a subject matter or explain a certain technology, service or product. White papers can be powerful content assets if they give readers something of value, thereby creating loyalty and ultimately helping to drive new and repeat business.