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Home » Glossary Terms » Content strategy

Content strategy

October 1, 2014 by Paul Denham

Content strategy involves evaluating the business and customer needs and providing strategic direction on how content can help the business achieve specific objectives. It’s a roadmap for your content that defines purpose, key messages and audiences for each channel in your marketing plan, that work together to increases brand awareness, influence buying decisions and pull your target audience into your sales funnel. Learn more.

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