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Home » Glossary Terms » Buyer Persona

Buyer Persona

October 1, 2014 by Paul Denham

Buyer Personas are a tool that builds confidence in strategies to educate and influence buyers to choose you rather than a competitor or the status quo. They are extremely useful for developing and evaluating messaging, content and offers that differentiate your business from competitors, and help with customer acquisition, conversion and retention.  Learn more.

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