An explainer video is typically a 1-2 minute video used to introduce a new product or company, and it should answer a few fundamental questions. It explains what problem the product or service is trying to solve, and why the viewer should want to use this. Think of it like a 30 second elevator pitch, but with visuals, and a more casual, fun vibe. It’s not unusual for these videos to be distributed before the service or product is fully formed. This has the effect of piquing the viewer’s interest, and is informative and clear without taking up too much time.