Relevant Engaging Content for B2B Buyers
by Paul Denham
An explainer video is typically a 1-2 minute video used to introduce a new product or company, and it should answer a few fundamental questions. It explains what problem the product or service is trying to solve, and why the viewer should want to use this. Think of it like a 30 second elevator pitch, [Read more…]
by Paul Denham
Buyer Personas are a tool that builds confidence in strategies to educate and influence buyers to choose you rather than a competitor or the status quo. They are extremely useful for developing and evaluating messaging, content and offers that differentiate your business from competitors, and help with customer acquisition, conversion and retention. Learn more.
by Paul Denham
A content asset is defined as any content that is enduring, enhances your brand’s reputation and has the potential to create incremental revenue for your business. Content assets live online and are continually helping to develop and retain your most important asset, your customers. In today’s multi media economy, your content assets are arguably more important than [Read more…]
by Paul Denham
A content audit is “an accounting of all currently published web content” and a “cornerstone of content strategy “. It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters. Source: Wikipedia
by Paul Denham
Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers. Source: Amanda Maksymiw
by Paul Denham
Content strategy involves evaluating the business and customer needs and providing strategic direction on how content can help the business achieve specific objectives. It’s a roadmap for your content that defines purpose, key messages and audiences for each channel in your marketing plan, that work together to increases brand awareness, influence buying decisions and pull your target [Read more…]
by Paul Denham
An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.
by Paul Denham
Website governance is an organisation‘s structure of staff and the technical systems, policies and procedures to maintain and manage a website. Website governance applies to both Internet and Intranet sites. Source: Wikipedia
by Paul Denham
White papers remain at the forefront of an educational marketing revolution. Historically the term white paper has been used to describe a report that states the social or political position of a government department or organisation. In recent years, however, the IT industry and other industries have adopted the term to describe reports that either [Read more…]
by Paul Denham
Win/loss interviews are the most effective and fastest way to discover the real insights of buyers for your service or product that make up the most essential aspect of buyer personas.
