Content strategy involves evaluating the business and customer needs and providing strategic direction on how content can help the business achieve specific objectives. It’s a roadmap for your content that defines purpose, key messages and audiences for each channel in your marketing plan, that work together to increases brand awareness, influence buying decisions and pull your target audience into your sales funnel.
A Process and Mindset
Most importantly, content strategy is a process and mindset. It shouldn’t be a detailed plan that gets tick-boxed and shelved. The initiative requires acceptance that the ‘plan’ is constantly evolving, driven by decisions you and your team make based on measurement of results against your key performance indicators.
In the content strategy modules we provide, we’ll help you figure out what this looks like, how to make it work, how to know if its working and what to do to keep making improvements.
Building this roadmap is a detailed and time-consuming task. We invest the time and resources upfront to ensure your content marketing initiative is much more likely to succeed with a solid strategy supporting it.
44 percent of B2B marketers have a document content strategy. A documented strategy makes a difference, as 84 % of marketers who say they are ineffective at content marketing stated they have no documented strategy. B2B marketers who have a documented content strategy are far more likely to consider themselves effective (66 percent vs. 11 percent). (Source: CMI)
If you have been thinking about getting a content plan in place or updating an existing content strategy, now is the time to act. Can you afford to be left behind?
Learn more about what is included in our content strategy service.