Content Assets

Relevant Engaging Content for B2B Buyers

  • What We Do
    • Our Services
    • Our Thinking
    • Content Marketing
    • Content Strategy
      • Content Strategy Services
    • Buyer Persona Creation
    • Custom Content
  • Who We Help
    • B2B Marketers
  • Objectives
    • Content Goals
  • Resources
    • Glossary
    • Gallery
  • About Us
    • About Us
    • Our Mission
    • Join Our Network
    • Sitemap
  • Contact
Home » Content Strategy

Content Strategy

Content strategy involves evaluating the business and customer needs and providing strategic direction on how content can help the business achieve specific objectives. It’s a roadmap for your content that defines purpose, key messages and audiences for each channel in your marketing plan, that work together to increases brand awareness, influence buying decisions and pull your target audience into your sales funnel.

A Process and Mindset

Content Strategy

Strategic direction on how content can help the business achieve specfic objectives

Most importantly, content strategy is a process and mindset. It shouldn’t be a detailed plan that gets tick-boxed and shelved. The initiative requires acceptance that the ‘plan’ is constantly evolving, driven by decisions you and your team make based on measurement of results against your key performance indicators.

In the content strategy modules we provide, we’ll help you figure out what this looks like, how to make it work, how to know if its working and what to do to keep making improvements.

Building this roadmap is a detailed and time-consuming task. We invest the time and resources upfront to ensure your content marketing initiative is much more likely to succeed with a solid strategy supporting it.

44 percent of B2B marketers have a document content strategy. A documented strategy makes a difference, as 84 % of marketers who say they are ineffective at content marketing stated they have no documented strategy. B2B marketers who have a documented content strategy are far more likely to consider themselves effective (66 percent vs. 11 percent). (Source: CMI)

If you have been thinking about getting a content plan in place or updating an existing content strategy, now is the time to act. Can you afford to be left behind?

Learn more about what is included in our content strategy service.

Tweets by Content Assets

Tweets by @ContentAssets

Most Recent Blogs

  • How to Extract Maximum Value From Your White Paper
  • 5 Questions to Ask Before Creating a White Paper

Tag Cloud

b2b buyer B2B marketing brand awareness buyer persona CMI Content amplification Content distribution content marketing content strategy custom content Engaging content Executive Brief InsightBrief lead generation marketing Repurpose content Social media thought leadership white paper White papers
  • Sitemap

Copyright © 2021 Content Assets

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more