Understanding the people you’re trying to reach should lay the groundwork for every piece of content you create. By doing this you will ensure it’s the kind of content that turns you into their trusted resource and keeps them coming back for more.
We do this by developing buyer personas – examples of the real buyers who influence or make decisions about the products, services or solutions you market.
Buyer personas are a tool that builds confidence in strategies to educate and influence buyers to choose you rather than a competitor or the status quo. They are extremely useful for developing and evaluating messaging, content and offers that differentiate your business from competitors, and help with customer acquisition, conversion and retention.
The most effective buyer personas are created from interviews with real buyers – not from guesswork, speculation or assumptions. The buyer personas we develop for you start with this qualitative research. Insights from buyer interviews reveal deep insights into buyers’ priority initiatives, success factors, perceived barriers and decision criteria. These help us shape relevant buyer personas which become the foundation of creating contents assets that deliver real value to your business.
Are you ready to start a conversation with us about your buyer personas? Get in contact.